JD O’Connor

• Revenue Architecture: Architected the global HubSpot-to-Salesforce integration, establishing a "Single Source of Truth." Mapped custom objects to ensure 100% visibility on lead-to-revenue attribution.
• Process Engineering: Designed and deployed the "Campaign-in-a-Box" framework, reducing regional deployment time by 70% (2 weeks to 24 hours).
• Automation Strategy: Developed custom Power Automate workflows for lead routing, reducing manual data entry by 15+ hours/week per region.
• Tech Stack Optimization: Consolidated legacy marketing tools, saving ~15% in annual software licensing costs.

• Workflow Automation: Implemented middleware automation (Zapier) increasing team capacity by 25% without additional headcount.
• SaaS GTM Strategy: Led GTM execution for key SaaS accounts, translating technical features into value-based messaging for C-Suite buyers.
• Client Retention: Restructured reporting to focus on "CAC/LTV Modeling" rather than vanity metrics, securing long-term contracts for a portfolio of 200+ clients.

• Platform Development: Served as the technical link between CTO and Marketing, ensuring attribution tracking was hard-coded into the product build.
• Programmatic SEO: Engineered an architecture using dynamic templates, driving a 3x increase in organic user sign-ups over 18 months.

Managed channel partner relationships and MDF allocation. Coordinated product launches for consumer electronics.

Managed CMS/web infrastructure for 7 global regions (99.9% uptime). Executed initial Pardot rollout and hand-coded custom landing pages (HTML/CSS/PHP).