I help B2B SaaS companies fix broken funnels, integrate complex tech stacks, and automate revenue growth.
I didn’t start in marketing; I started in Web Development. This allows me to not just run campaigns, but to architect the database logic, API integrations, and automation workflows that make them scalable.
Years Of Experience
Contacts Managed
Cost Reduction
Faster Lead Velocity
Modern marketing is an engineering discipline. In a world of “growth hacking” noise, my focus is on Operational Excellence. I build revenue engines, connecting systems to ensure data flows seamlessly from the first click to the final invoice.
Unifying Commercial Strategy with Technical Execution.
How I lead high-performance technical teams.
I speak the language of your CTO, ensuring marketing specs are technically viable.
Experienced in managing teams across different time zones (CA/UK/EU/SA/AU).
I replace chaos with clarity using strict SOPs and automated reporting.
I automate the rote work so teams are free to do deep, creative work.
Addressing some of the questions you might have.
Most commercial leaders treat MarTech platforms as plug-and-play software, which leads to brittle integrations and data silos. Coming from a full-stack engineering background, I look under the hood. I treat marketing ecosystems as an architecture problem, structuring databases, mapping custom APIs, and hardening data taxonomy so that leadership has absolute visibility into true campaign ROI.
AI shouldn’t be a surface-level novelty; it should be an operational multiplier. Drawing from my work lecturing on Advanced Digital Marketing and AI Integration, my focus is on embedding automation directly into data routing, lead qualification pipelines, and content deployment frameworks. The goal is always to systematically eliminate rote work so that teams can focus purely on revenue-driving strategy.
Through standardisation over manual supervision. Having managed digital infrastructure across Europe, North America, and APAC, I look to build centralised frameworks, like 'Campaign-in-a-Box' deployment systems, that allow regional units to localise, asset-manage, and launch global campaigns autonomously without creating brand drift or duplicate software costs.
