15+ years bridging the gap between Web Development and Global Marketing Strategy.
I am not a traditional marketer. I started my career in Full-Stack Web Development, which gave me a unique perspective on the modern commercial stack.
While others focus on ‘creative,’ I focus on the infrastructure that makes creative work measurable. I architect revenue engines, connecting HubSpot, Salesforce, and custom APIs, to ensure that every dollar spent is tracked, every lead is routed instantly, and global teams operate with engineering-level efficiency.
Years Experience
I don’t force tools; I fix ecosystems.
Below are select projects demonstrating how I solve data fragmentation, scale operational capacity, and drive measurable revenue growth through technical architecture.
Architected the bidirectional sync between Marketing and Sales, solving data silos across UK, Canada, and Australia to achieve 100% data visibility.
Led the full-stack development of a custom affiliate platform and Programmatic SEO engine, driving 3x organic user growth without ad spend.
Streamlined asset delivery for a 200-client agency by automating project setup and task routing, increasing team capacity by 25%.
I don’t just manage software; I engineer ecosystems. My approach relies on a ‘Best-in-Breed’ architecture, utilising bidirectional syncs to ensure Marketing, Sales, and Finance operate from a Single Source of Truth.
Salesforce & HubSpot Enterprise. Managing custom object mapping, API limits, and bidirectional data hygiene.
Microsoft Power Automate & Zapier. Handling complex routing logic, exception handling, and cross-border localisation.
SQL & Google Looker Studio. Transforming raw database signals into board-ready visualisation and attribution reporting.
